A Business Innovation in Progress
The self-driving (Timalsina, 2022) and the flying car is an innovations that I first remember on the television Jetson cartoon (Walsh, 2019) and most recently in the movie the Fifth Element, starring Bruce Willis (Sony, 1997). Although the Jetsons predicted several technologies available today, the most innovative is the flying self-driving automobile. Autopilot is now standard on all Tesla vehicles (Unknown, 2022). Tesla is also pushing its technology into every type of vehicle, with a flying car on its roadmap (Unknown, 2022).
The success of self-driving vehicles relies heavily on their safety and public acceptance. Each country has its regulations for public safety on its roadways. It is essential that testing be a significant part of any vehicle's self-driving innovation.
The public within each country is vastly different, creating a secondary force to be overcome for any vehicle's self-driving innovation. Success in one country does not guarantee success in any other country. Many news articles have written of people seen sleeping in a Tesla while it travels down the highway producing alarms in public.
In summary, the Fifth Element movie released in 1997 did not produce a general acceptance that self-driving vehicles were soon to come. Time-saving is a valuable force for innovation, and we should expect big things in self-driving automobile innovation. Uber, Lyft, General Motors, and other big companies invest heavily in autonomous driving vehicles (Timalsina, 2022). For Uber and Lyft, cost savings drive their investment, while the automobile industry focuses on sales, whether to Uber and Lyft or the general public.
References
Sony. (1997). Movie: The Fifth Element. Sony Pictures. https://www.sonypictures.com/movies/thefifthelement
Timalsina, N. (2022). 9 Innovations that Could Become the Next Big Thing. https://www.startupgrind.com/blog/9-innovations-that-could-become-the-next-big-thing/
Unknown. (2022). Tesla: Autopilot and Full Self-Driving Capability. https://www.tesla.com/en_AE/support/autopilot-and-full-self-driving-capability
Walsh, K. (2019). 12 Cool Technologies "The Jetsons" Predicted for 2062 that we have Right Now. https://www.emergingedtech.com/2019/11/10-cool-technologies-the-jetsons-predicted-for-2062-that-we-have-right-now/
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